Store features new design that will eventually be incorporated into all locations
Honolulu, Hawaii – Thanks to the generosity of the Harry and Jeanette Weinberg Foundation and the creativity of 50|50 Agency, the Goodwill store and donation center in Kaimuki (3638 Waialae Ave.) completed its makeover which is part of a rebranding campaign Goodwill Hawaii began in 2015. The new look provides a more friendly and open space while capturing a more “local” look and feel to align more closely with Hawaii’s community. The “new look” was unveiled at the grand re-opening yesterday and beginning Friday, April 1 through Sunday, April 3, special offers, discounts and prize giveaways will be available to shoppers who visit the Kaimuki location.
“Over the past year we have been diligently working to incorporate more visual elements that convey the fact that we are Goodwill Hawaii and we are here to support Hawaii,” said Katy Chen, Goodwill Hawaii’s Chief Administrative Officer. “Ninety percent of our revenue goes directly back into Hawaii’s community to help people find jobs via our programs and services and we feel that sometimes that didn’t come across because Goodwill is perceived as a very large organization with international reach.”
Goodwill Hawaii has been working hand in hand with 50|50 a local creative agency that has incorporated elements like Aloha shirts and other iconic Hawaii imagery, and introduced a brighter color palette into designs. The new, cleaner “look” is being used to update everything from the organization’s business cards and company vehicles, to its newly launched website. The new designs will also eventually be incorporated into all of Goodwill Hawaii’s program locations, donation centers, and stores on Oahu, Maui, the Big Island and Kauai.
“We took an economical approach to the revitalization of our stores so that we are able to duplicate it at all of our locations over time at a reasonably low cost. The hope is that people will be drawn to the new energy being created through this process, and the community will reacquaint themselves with Goodwill and get a better understanding of our mission in Hawaii,” said Chen. “We are extremely grateful for the donation of the Harry and Jeanette Weinberg Foundation who helped make the renovations possible as well as the creative input of 50|50 agency in making the store revitalization effort a reality.”
From July 2014 through June 2015, Goodwill Hawaii has assisted more than 11,000 people statewide with job training and placement programs. Support for the programs comes from revenue generated from Goodwill Hawaii stores and contracted services like secure document destruction, janitorial and custodial services and more.
Goodwill also provides support programs for those with intellectual disabilities, at-risk youths, and employment core services for immigrants and families in need through seven program locations statewide. To learn more about Goodwill Hawaii, visit their new website at www.goodwillhawaii.org.